Last night I went to watch THE FRESHEST DJ quartet at their monthly showcase at 303 COLUMBIA. I had never been to the bar before, but I’ll be back again soon. The interior was really artsy with white, exposed brick walls, and lots of little cozy pockets and a generous-sized dance floor.
I love rap music, so I was very excited to go let off steam and dance last night. I arrived around 12:45 and the place was packed with lots of attractive and well-dressed people. About half the crowd was dancing and I got to see some impressive moves.
DJ SEKO, DJ MARVEL, KUTCORNERS, and RICO UNO comprise THE FRESHEST. They are my favourite DJs in the city since they play the best hip-hop around. In my opinion, they cut the songs so that it’s never boring or formulaic.
THE FRESHEST are interesting to me because I think that anyone trying to make a name for themselves in the entertainment industry can benefit from branding themselves, instead of just haphazardly doing their thing without any forethought about what they want to represent.
Their “GOOD LIFE SUNDAYS” at REPUBLIC on GRANVILLE STREET is an example of The Freshest’s methodical approach to connecting with their audience. Who doesn’t want to live the good life? I know I do, and therefore I’m showing up to anything that claims to promote it (and they follow through on their claim).
I think that these guys get that 2 heads, or in this case 4 heads, are better than 1. What they can do alone is multiplied by teamwork, and above all else they have helped me to have tons of FUN every time I come out to see one or all of them DJ.
Around 1:45 a Vancouver-based rapper DKAY CASTILLO, who I was previously unaware of, performed. I loved all of his songs! Though I had already been dancing for an hour non-stop, I still couldn’t help but move to his music. I hope to interview him in the future, and I am going to find his music online very soon.
Thanks for creating FRESHEST AND FRIENDS and I can’t wait for the next one!